Client: Couples for Equality (Founded by Chip Arndt).
Role: Art Director, Graphic Designer & Video Producer.
PSA Video:

The Challenge: To establish a compelling, trustworthy brand presence for a new non-profit, leveraging the founder’s public platform to maximize outreach and community impact.

The Solution: Crafted a cohesive, multi-channel visual identity that effectively bridged traditional design, web development, and digital marketing to amplify the organization’s core message.

Deliverables: Designed the foundational brand and print collateral, completely developed the organization’s website, and produced a highly shareable viral video campaign focused on AIDS awareness and education.