Client: Colectivo Surf Tasting Room.
Project: Promotional Influencer Video.
Role: Director, Producer, Editor.

The Challenge: Most food and beverage promos look exactly the same. A stiff staged commercial completely kills the actual vibe of a vibrant spot like Rosarito Mexico. If you bring a massive heavy crew into a live tasting room you destroy the exact authentic energy you want to sell to an influencer audience. The goal was to capture high end visuals without suffocating the location or the budget.

The Solution: We stripped the production down to its core. I led a highly agile run and gun minimal crew shoot just across the border. Being fully bilingual allowed me to direct the local flow and manage the logistics in Mexico without missing a single beat. We moved fast capturing the food the drinks and the atmosphere in a way that feels raw real and ready for social media.

Deliverables: We executed an agile on location production by directing a fast moving minimal crew shoot in Rosarito Mexico keeping the footprint light and the energy high. I handled all cross border logistics and local coordination using fluent Spanish to keep the production moving efficiently. The final asset was a punchy highly engaging social media promotional video edited specifically to showcase the tasting room experience and drive foot traffic for an influencer audience.